![]() Sprout’s tools automatically sift through millions of data points to uncover insights relevant to your brand. Track conversations related to your brand across all major social networks and other online sources. Sprout Social’s social listening tools give you a comprehensive look into conversations that are relevant to your brand. To get the most out of your social listening efforts, however, you need a tool that does it all. While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. Meanwhile, some may specialize in certain functions. Some tools provide deep listening for one specific platform. So let’s narrow down 13 of the top social listening tools that you should consider for your brand. You can then analyze the data to uncover insights that will inform your marketing decisions.īut the quality of your insights greatly depends on your choice of tools. Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. Wouldn’t you be much better at crafting messages that resonate? Or sensing when your brand reputation is in trouble? Imagine being able to see into your customers’ minds to get a sense of their values, interests and motivations. ![]()
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